Troy Family Dental · SGA Growth Marketing

Lead Volume & September Pacing

Month-over-month new leads by pipeline · GoHighLevel live pull · September 21, 2026 at 10:52 AM
September is pacing to ~193 leads (135 in through day 21 of 30), -13% vs August 2026's 223. Dental Implant projects to ~160 and Website to ~33. Supply is intact — lead volume is not the issue here.

Monthly Lead Volume by Pipeline

Stacked bars: Dental Implant + Website = total new leads per month (real create dates). September (*) shows leads-to-date with the dashed run-rate projection to month-end.
070140210280187Jul 25202Aug 25206Sep 25239Oct 25240Nov 25234Dec 25280Jan 26269Feb 26217Mar 26276Apr 26252May 26224Jun 26190Jul 26223Aug 26135~193Sep 26*
Dental ImplantWebsiteSep projected

September Pacing

Linear run-rate: leads-to-date ÷ 21 days elapsed × 30 days. Compared against last full month and the trailing-3-month average.
Dental Implant
112 so far
Projected month-end: 160 (5.33/day)
vs Aug 26 (192) -17%
vs 3-mo avg (180) -11%
Website
23 so far
Projected month-end: 33 (1.1/day)
vs Aug 26 (31) +6%
vs 3-mo avg (32) +3%
Total
135 so far
Projected month-end: 193 (6.43/day)
vs Aug 26 (223) -13%
vs 3-mo avg (212) -9%

Monthly Detail

Every month since the CRM history begins. MoM % is on total leads.
MonthDental ImplantWebsiteTotalMoM
Apr 24 112 1 113
May 24 149 0 149 +32%
Jun 24 141 0 141 -5%
Jul 24 126 13 139 -1%
Aug 24 248 41 289 +108%
Sep 24 189 45 234 -19%
Oct 24 144 40 184 -21%
Nov 24 133 44 177 -4%
Dec 24 160 60 220 +24%
Jan 25 179 41 220 +0%
Feb 25 186 52 238 +8%
Mar 25 221 38 259 +9%
Apr 25 197 25 222 -14%
May 25 227 47 274 +23%
Jun 25 160 25 185 -32%
Jul 25 133 54 187 +1%
Aug 25 161 41 202 +8%
Sep 25 164 42 206 +2%
Oct 25 191 48 239 +16%
Nov 25 209 31 240 +0%
Dec 25 192 42 234 -2%
Jan 26 230 50 280 +20%
Feb 26 213 56 269 -4%
Mar 26 178 39 217 -19%
Apr 26 245 31 276 +27%
May 26 217 35 252 -9%
Jun 26 197 27 224 -11%
Jul 26 152 38 190 -15%
Aug 26 192 31 223 +17%
Sep 26 MTD 112 23 135 -39%
How the numbers are built. Troy runs two GoHighLevel locations after the Aug 20, 2026 CRM cutover, so no single location has a clean date history. This report reconciles both: Website leads are counted from the Progressive location (they still route there) by their real create date; Dental Implant leads are counted from Progressive through the cutover plus the genuinely-new "Dental Implant Survey" leads born directly in SGA afterward (kept only when they carry real ad attribution). Migrated rows (bulk-stamped Aug 20/24, csv_import) and API-synced duplicate copies (no attribution) are excluded, so no lead is counted twice. Obvious test/spam records are dropped. Figures are aggregate counts only — no patient data. This ties out to the QA-validated "Lead Supply Held" exhibit.
Pacing is a simple linear projection and will tighten as the month closes. Lead volume ≠ booked cases — bookings/closes are tracked separately (Briteline is source of truth). Generated 2026-09-21T14:52:04.482Z · read-only, nothing written to GHL.